Why Use Meta Tags?

Sep 29, 2015
Why-use-meta-tegs-

Meta Tags are optional tags of HTML and XHTML. The meta tags don’t appear on the page itself, but only in the page’s source code.

Why use Meta Tags?

The information that you provide in a meta tag is used by search engines to index a page so that someone searching for the kind of information the page contains will be able to find it.

What Meta Tags Use on My Site?

There are great many kinds of Meta tags, so we would like to tell you about the most popular ones:

title

Title tag plays the most important role for search engines. It should contain important keywords to help search engines determine what the page is about.

description

Description tag tells the search engine what your site is about. Some search engines use it for snippets.

keywords

Years ago, the meta keywords tags may have been beneficial, but not anymore. Still, it is supposed to be a brief and concise list of the most important themes of your page.

Meta tags in PG Real Estate.

Our PG Real Estate site builder goes with build-in SEO settings. It means you need no programming skills to enter meta tags on your site. It all can be done through the administrator panel > System > SEO settings:

Default-SEO-settings

Besides default settings, PG Real Estate solution possesses options to set Open Graph tags. The Open Graph protocol enables any web page to become a rich object in a social graph.

You can find more information here 

Open-Graph

With the help of Advanced SEO settings add-on , you can even set meta tags for each site page:

advanced-SEO

Meta Tag Recommendations

  1. Meta tags are best used when accurately describing the page, and helping Google to short cut to information about your site.
  2. Your tags should be accurate, relevant and descriptive.
  3. All major search engines recommend sensible use of meta data and if you’re writing useful, descriptive tags it will be unlikely any major search engine will penalise proper use.

Conclusion

It’s not enough to simply have a great website; in order to get real traffic to the site, it needs to be indexed and ranked on search engines. The purpose of meta tags is explaining to the search engines what your page is all about. While having a beautiful site does make a visitor want to stay longer, create meta tags to help get them to your website in the first place.

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